Outperform Your Competition

Simply put we are our greatest competition. We constantly battle ourselves often thinking whether we can go beyond which our minds have benchmarked us. Often times we have been fooled that our competitors are our colleagues at work , the next grocery seller on the street or the next door neighbor who sells the same business offerings as you do.  Every battle is started, won or lost from the mind. This is a sad truth. As a man thinks so he is and so he becomes. Your fear is your greatest competitor. 

Our imaginations are like shinning lights unto our paths. We will face difficulties, meet with challenges, be subjected to criticism and sometimes face ridicule and rejection. These are unavoidable bumps on the road to success.  We are inclined to believe mostly that our competition is the next person doing our kind of business but interestingly they may not be our only competitor. The truth of the matter is that our fear is our greatest competitor. The man within that tells you that you cannot make that sale, the man that tells you that you can never be a boss or meet your targets. If targets are really set logically, I do believe there will be ways on how they can be achieved.

While I know that your boss can be all out to get you fired, don’t you think that you can make or be a difference? To outperform your competitor, you need to outperform you repressive and reactive mind set that breeds fear in you. Be bold-jump on it and just do that thing. To outperform the competitor within you, it is important that you enhance your thinking. I hope these six tips will get you started on the road to self discovery and consequently towards outstanding achievements.

·         Think Ahead: Ask yourself this question, what can I do to help my situation? You want to get married, go out and make friends. A man who needs friends must appear friendly himself. So move out, make friends and open your heart to love. If you want to start a business go ahead and have a business name. Decide and determine what you have to offer, set your target market, get your pricing right and move on with it. If you cannot do all that consult a professional to help you out. But the first thing you need to do is to take the bold step by thinking ahead what you want to achieve and how you intend to go about it. The principle you live by today will determine the world you will live in tomorrow.

·         Know Your Destination: Where will I lead to? Whatever you think of must take you or lead you somewhere. As you set out of the house in the morning, the steps you made evidently took you away from your previous location to another. You cannot move up north and still expect to be heading down south. You cannot even continue to do the same thing and expect a different result. If you do not set out to make the move, then you might not make the sale. Remember to think ahead and know your destination. This is really important. Always learn to let your imagination come to play in any decision making.

·         Develop Your Arsenal-What do I need?. Sincerely we cannot achieve success alone on our own. Whether you are a super genius or a multibillionaire the truth of the matter is that you need support. The ability to know who can complement you is a great skill required of managers today in the corporate world. It is called putting the round pegs in the round holes. You should be able to know and identify the “who and what” of your business. If you have a product and you do not know how to sell it then it becomes a problem. Organizations hire agents and consultants to find the right fit of employees to help them achieve their business objectives. As an individual you need to develop your arsenal too. Read books, attend conferences or choose a mentor.

·         Identify Your Strong Points: He who has no weakness is a god but interestingly we all have weaknesses. Nevertheless we also have strengths and strong points that make us tick. Maybe you are a good negotiator or a creative geek, it could be that you are a good listener or a good communicator. Use what you have to get what you want. Sell yourself with these strengths and you are sure to come up and be noticed. We get paid or attracted to because of what we are noted for.

·         Develop An Enduring Image- What do peole think of you?. Do not think that it is only businesses that need branding. If you are not a brand chances are that you cannot work for a brand. Organizations hire based on skills and competences. Your skills are part of your entire image. Your personality, attitude etc all make you a brand to work with or to work for. Your brand is your identity. It is the image you project to people.  At REELinc we believe that branding makes 30% of the probability of your sales process work out. Our brand is the first impression our customers see about us. It gives us the leverage to compete in this fast paced century of ours.

·         Be Constantly Open To New Ideas: Ideas they say rule the world. Learn how to respond to your environment. Learn how to create a new life to your business and personality. Ideas are not static. Even your vision should not be static. Develop new ways of doing things. Read a new book, watch a new video, try out new technologies and just look for new ways of getting things done.

When you develop the will to succeed from within and actually follow these six tips you sure are taking positive steps to becoming a better person. The man to beat is the man in the mirror. Everybody have their own audience. People have choices and constantly exercise this right. As human beings we thrive on the choices we constantly make and sure this makes the world a better place to live in. Your competitor is yourself because someone out there needs you. I see you on top of your richhes.

Kolawole Kehinde is the C.O.O of The Idea Embassy and R.E.E.L Inc and currently lives in Abuja. He can be reached on kolamagic@gmail.com andkolayore@yahoo.com. You can also call him on 2348097705804 for speaking events and seminars on personal development, time management, leadership and marketing business services in the 21^stcentury.