Steve Jobs is gone but his legacy lives forever. For those of us who had personally not owned one of his products before but had encountered their experiences will say that Steve Jobs actually touched our lives too. The Apple Company provides mobile and electronic ways of staying ahead socially and professionally. The Apple Company is really a service centric company. To serve is the greatest job on earth but most people will prefer to be served. We feel that serving makes us lose our self worth. We believe that we lose our self esteem if we serve others, but the truth remains that serving makes people dependent on us. Wow, what a perspective. Yes, serving keeps us on top of our situations.
A banker is a servant, a doctor is a servant and even the president is a servant. Steve Jobs was a servant but he controlled so much of our lives even in death. Even those who did not have a personal experience with him have continued to speak glowing about him. It’s been long since someone’s death caused this much attention in a good way. If you start to view your business as an avenue to serve you create a sense of purpose and urgency in your employees to give their best. It also gives you the opportunity to show how much you care about them handling your business.
The whole business world feel that to serve is noble and a privilege. However a lot of people misconstrue this as an avenue to con people. Why do you think there is a world economic depression? When you look at life as how much you receive or the wealth you amass, it sets in a feeling of deprivation and anxiety. That is when unhealthy competition sets in, but when you see life as how much you can give, it gives you a new sense of peace and understanding. It’s a greedy world no doubt, but it all depends on how you see it. We are what we think we are most of the times. I am constantly working on myself about changing my mindset and I tell you its not been an easy ride. If you live in a deprived society, the quest for survival will only be the thing to do. What about my next meal? What if I lost the sale? What if I helped him and he moved up the ladder ahead of me. People want to have more. Husbands hide their money from their wives and the wives are always looking for ways to draining them. Everybody wants to take and yet hold back too. This is not a sustainable lifestyle. Employers exploit their workers while employees are no more committed to the good of the company except the next paycheck. Almost everybody gets scared to be used but will be eager to use somebody at the slightest opportunity. People no longer think it’s cool to serve but to be served. Thankfully we live in a more enlightened society.
Many people made Steve Jobs rich because he was willing to be used and to serve. The service industry is the richest industry. It really pays to serve. Google has just clocked a little above 12 years. No doubt it has been 12 years of excellent service. Really we should be glad and happy if somebody needs our services. It is a call to duty a call to help sustain humanity. I see you on top of your riches.
Kolawole Kehinde is the C.O.O of The Idea Embassy and R.E.E.L Inc and currently lives in Abuja. He can be reached on kolamagic@gmail.com and kolayore@yahoo.com 2348055159014 for speaking events and seminars on personal development, time management and marketing business services in the 21st century.
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